While more and more artists are reaching 1 million streams, a lot of them are using these numbers and insights in their favour by actually targeting certain geographical areas and making the most of these statistics when approaching industry people.įurthermore, by bypassing the expenses that are associated with physical releases, independent artists can make more money by eliminating extortionate costs. When comparing it to the pre-DSP era, 1 million streams on an album was actually equivalent to approximately 1000 album sales, which wouldn’t make an artist a star in the pre-DSP era. That being said, artists need to take other elements into consideration, instead of cutting DSPs out completely.

When taking all of these factors into consideration, we can conclude that all streams are equal, but some are more equal than others.

Pricing/Currency/Inflation in each territory.

Whether the listener uses the freemium, ad-supported version or the paid, subscription model.

Instead, there are a variety of different payouts systems (800 systems for Spotify only). Platforms such as Spotify, Tidal, Apple Music, Amazon Music and Deezer don’t have a fixed “pay-per-stream” rate. While they enable artists to reach global audiences without touring or direct advertising, these platforms often make headlines for their payouts.īut how do their payouts work? And how can artists get the most out of DSPs?

music streaming service, thrive on the attention economy. A guest post by Janelle Borg of AmplifyYou.Īccording to ex-Design Ethicist at Google Tristan Harris, “We all ‘live in a city called the attention economy.’” Digital service providers, a.k.a.

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